All articles in this category
Review Management

Customer reviews - the advertising of the future

In the digital age, it's hard to imagine life without customer reviews. Experts regard them as the mostinfluential aid in making the right purchasing decision. Only recommendations from friends and relatives are trusted even more. Learn more about how important customer reviews are for us and what their future development means. Use our helpful tips and learn how to use customer reviews.

More articles

Customer reviews - the advertising of the future

In the digital age, it's hard to imagine life without customer reviews. Experts regard them as the mostinfluential aid in making the right purchasing decision. Only recommendations from friends and relatives are trusted even more. Learn more about how important customer reviews are for us and what their future development means. Use our helpful tips and learn how to use customer reviews.

A guide to storytelling for the self-employed and small businesses

Companies of all sizes can create meaning with stories. Brands, services, and products come alive through narratives. A good story inspires emotions, enables identification with a company, and creates closeness to the consumer and their wishes. But how can smaller companies stand out from the crowd with stories that people like to share?

How can my company become more sustainable?

Everybody has one: the ecological footprint. This also applies to companies. That's why sustainability is increasingly being established as a corporate goal. After all, the topic also plays a major role in consumer awareness. Eco-friendly actions can be seen as an opportunity and incorporated into a company's strategy and mission statement. In most cases, it even pays off financially. We have.

Sustainable companies benefit the planet and their wallet

April 22 is Earth Day. Almost all countries have been celebrating our blue planet together since 1990. A day dedicated to sustainability. Environmental protection in companies: That sounds expensive, time-consuming and actually has nothing to do with your industry? Sounds logical, but it's a fallacy. Sustainable action attracts new customers, saves money, and is sometimes even subsidized. We know.

7 tips on how to definitely spot fake reviews

As we all know, tricksters are everywhere, so it's no surprise that they also like to cheat their way into reviews: they scam their way into fake customer reviews in order to boost their reputation. ProvenExpert shows how easy it is to detect fakes.

“Dump”, “rip-off”: How to best respond to bad reviews

A negative review means the end of your good reputation? Not by a long shot, quite the opposite: It offers more opportunities than you might initially suspect. Our examples reveal how you can turn critics into fans with the right reaction and targeted response.

No more articles