7 simple SEO pro tips to follow
Published: July 2, 2020 | Last updated: April 5, 20231. For long-tail keywords
Keywords are the be-all and end-all when it comes to search engine optimization. The best keywords have good search volume and little competition. Means: It is easier to rank high with the search term. Experts rely on long-tail keywords: search queries that consist of several keywords. Your advantage: less competition at high conversion rates. Means: If you search for long-tail keywords, you know what you want, buy the product or read the article until the end. Tools like the Google Keyword Planner, Sistrix or Ubersuggest help with the research. Also important: Only optimize for one search term per page. Use keywords that are related to the main keyword ("LSI keywords"). Example: If the main keyword were "house construction", LSI keywords would be "construction companies", "construction financing", "property search".
2. Content is King: Texts that Google really likes
Good SEO texts provide information, better SEO texts cover a topic completely. The motto: More is more - instead of content bites, focus on holistic texts: They contain all the information the user needs at any given moment - served in clearly arranged portions: well structured with subheadings or dossiers / topic pages. Such content creates trust.
3. Structuring SEO content with headings
The longest text is of little use if you cannot read it. Successful SEO texts are structured: with precise wording, short paragraphs and headlines. Here the rule applies: Headings summarize the content. Important: Do not forget the formatting. Use the <h1> tag only once per page. Format the subheadings hierarchically as <h2> and subheadings in the text as <h3>.
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4. Simple, but effective: Bold and underline words
Professionals bold and underline relevant words and passages that help to understand the text. This makes it easy for users and search engines to "scan" important content. The faster users can absorb the relevant information, the more satisfied they are: Time is precious and websites that save you time create trust - you will gladly come back.
5 Update the content regularly
Up-to-date websites are popular with Google and users. Therefore: Update contributions as soon as there is something new. Regular updates help keeping pages at the top of the list.
6. Bet on authority pages for backlinks
Quality instead of quantity: this applies to content as well as to backlinks. Therefore: use backlinks that match the content of the page. Professionals rely on websites with a high Domain Authority (short: DA). These sites have the trust of the search engines. In short: If you manage to place the link of your website on a page with a high DA, you will be in the favor of Google and Co. With the MozBar tool you can compare the Domain Authority of different websites. This facilitates the search for suitable partners.
7. Use file names and ALT tags
Images are important: Thanks to images, a page appears not only in the text search but also in the image search. Provided you use the ALT tag correctly: it describes what is to be seen in a picture. If ALT tags contain the main keyword and related search terms, the relevance of the page increases. ALT tags are also important if the image cannot be loaded: At least that way you can read what would have been seen in the picture.
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