How digitalization affects online reputation

Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business. Here’s four ways digitalization affects online reputation.

Digitization makes the customer king when it comes to online reputation

It’s the customers that determine whether companies are successful and if service providers generate profits.

The reason: digitalization is changing communication. Advertising as the most important success factor is being replaced by referral marketing.

In the world of Facebook, Instagram and specialized forums, people talk about their experiences with a product or service. The respective companies ensure that their customer communication flows smoothly. They create an environment that customers trust. This ranges from accessible websites, profiles on social networks and rating portals to telephone hotlines.

The rule: Those who present themselves on the net in a positive, humane and transparent manner benefit.

 

Creating an online space where customers feel safe improves online reputation

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For digitalization to work, users must trust their service providers. Whoever creates a safe space on the internet and promotes their own reputation will reap the rewards.

Just how important reputation is for digitization is shown by facts and figures from the online world: There are more than 1.7 billion websites since 2020 - as many as if every seventh person had one. There are 600 million blogs worldwide - about seven times as many as Germany has inhabitants.

Just how important reputation is for digitization is shown by facts and figures from the online world: There are more than 1.7 billion websites since 2020 - as many as if every seventh person had one. There are 600 million blogs worldwide - about seven times as many as Germany has inhabitants.

To learn more about how you can optimize your website to create a trustworthy website, check out this article.

Sparked your interest? Would you like to learn more about reputation?

 

Online recommendations have become a barrier against fraud

Online recommendations help against cyber-crime and make the internet a place where users feel comfortable.

Fake news, fake reviews, malware and hacker attacks - as digitalization progresses, the probability of criminal activity on the net unfortunately also increases. Virus programs, comprehensible communication and serious review platforms help against this. The latter protect both customers and companies from fraud and fake reviews. They take away users' fear and insecurity - creating trust. This leads to more sales and guarantees that customers will continue to enjoy ordering online.

More online reviews, more sales

Even the best strategy is useless if it does not bring in sales. That's why you should rely on online review marketing. No matter whether you run a group of companies, found a start-up, are self-employed or run a trade business: positive reviews increase sales by at least 10 percent - with a time commitment of 15 minutes per week. This is the result of a representative study among more than 27,000 ProvenExpert users. To learn more about how putting in that little bit extra time to managing your online reputation can drive revenue and customer retention, check this article out.

Summary

Digitalization can affect an online business reputation in a variety of ways:

1. Digitalization can affect an online business reputation in a variety of ways:

2. Digitization makes Creating an online space importance where customers feel safe improves online reputation

3. Digitization makes makes online recommendations a barrier against fraud

4. Digitalization means More online reviews = more sales

Are you ready to jump-start your reputation?

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