Last updated: August 4, 2025
What is GEO - and why is it crucial to understand this shift?
GEO, or Generative Engine Optimization, is the evolution of traditional SEO. It’s the “updated” way to approach visibility, but now with a focus on optimizing your presence for generative AI-based answer engines.
For example, have you ever wondered how ChatGPT recommends the best restaurants in a particular city? Simple: it pulls the most relevant, well-structured content from the web to answer your question. In other words, ChatGPT also relies on what already exists online.
According to Exploding Topics, ChatGPT received 37.5 million searches per day in 2024, while Google maintained a dominant 14 billion. Clearly, Google still leads — but it doesn’t mean it holds exclusive control. And that’s exactly why you should act now.
Put another way: if you’re already doing solid SEO, you can now take steps to ensure your content is understood by platforms like ChatGPT. With GEO, the goal is to train large language models (LLMs) to recognize your brand’s authority — and reviews play a decisive role in that process.
Why are reviews key for generative search engines?
As mentioned, generative AI learns from existing content on the internet. Beyond blog articles and inbound strategies, verified reviews are becoming increasingly important. A brand with a strong base of trustworthy reviews significantly increases its chances of being cited by AI models.
Here’s what reviews contribute:
- Context and semantic content about your products or services.
- Natural, updated keywords in the first person — directly from the voice of the customer.
- Authority, trustworthiness, and expertise — three vital factors LLMs use when choosing sources.
For example, if you have real, positive reviews about your web design agency and someone asks which company is best in your area, ChatGPT is more likely to mention you — because it relies on credible sources from real people validating your reputation.
How ProvenExpert strengthens your GEO strategy
ProvenExpert helps you centralize, verify, and amplify the value of your reviews strategically — giving your brand multiple advantages:
1. Reputation consolidation
Forget scattered reviews across different platforms. With ProvenExpert, you can collect and standardize them in one place. This structure is crucial for generative search engines, which rely on well-organized data to deliver answers - exactly what ProvenExpert provides.
2. Higher CTR and better user experience
The visible ratings, reviews, and stars on your ProvenExpert profile not only build trust but also attract more clicks. That’s key: generative engines favor businesses with high click-through rates, as it signals quality and relevance.
3. Boost in sales
With a strong GEO position, you will be recommended more often - and demonstrably receive more inquiries and deals. Now is your chance, before the masses pounce on GEO!
GEO isn't the future - GEO is already here!
While the full potential of GEO is still unfolding, the time to act is now. As AI continues to integrate into everyday life, brands without a solid online reputation -and one that’s adapted to this new search behavior - risk becoming invisible to AI-generated results.
This shift is already happening. Many recommendations you see in generative search results are influenced by verified reviews and well-structured content. At ProvenExpert, we understand this transformation and are your strategic ally in making your business more visible, trustworthy, and chosen.
Create your ProvenExpert account, choose a plan, and take your online positioning to the next level.