Reviews: Probably the best advertising in the world

Published: December 18, 2023 | Last updated: December 19, 2023
In today's world, consumers are confronted with a flood of advertising every day, especially on the Internet through banners, landing pages and pop-up windows. It is becoming increasingly difficult for companies to effectively market their products or services and make a lasting impact on potential customers. One promising sales strategy that is gaining in importance in this context is creating trust through reviews.

The power of customer reviews cannot be underestimated. When it comes to making purchasing decisions, customer reviews are often the first port of call for information. They can significantly impact potential customers' purchasing decisions and are therefore of great importance to companies. Let's take a closer look at why reviews can be considered one of the best forms of advertising.

Credibility and trust

Nobody wants to buy a pig in a poke, so we all look at what experiences others have already had. How is the bicycle dealer rated, how does the hotel score with other guests, where is the service particularly right - and where is it perhaps not right? Reviews are feedback from real customers who have already had experience with the product or service. When potential customers read positive reviews, they are more likely to trust the company and try the product or service. According to studies, 90% of consumers are influenced by positive reviews. 



Reviews are one of the most cost-effective forms of advertising. They usually cost nothing and yet can have a significant impact on potential customers' decisions. Compared to other forms of advertising such as television commercials, print ads, or social media marketing, customer testimonials can generate a much higher return on investment. According to one study, 91% of consumers trust online reviews as much as personal recommendations. This means that good reviews are now worth as much to companies as word of mouth - with the key advantage that reviews can be collected proactively to strengthen a good reputation. 

Are you looking for a way to turn your customers' trust into revenue? Increase your sales with the help of your customers' voices!


Potential for improvement 

Customer reviews can also help companies improve their products or services. Based on customer feedback, companies can identify what works well and what needs to be improved. In this way, they can tailor their products or services to their customers' needs and increase customer satisfaction. 

CONCLUSION: Reviews are probably the best advertising in the world!

Customer reviews improve your search engine optimization and are trusted by consumers more than any other form of advertising. They are cost-effective as they don't require a big budget or even money to get results. So you too can take full advantage of customer feedback to take your products and services to the next level. So why not get started and reap these benefits?

Take your reputation into your own hands with ProvenExpert. Register now for free and get started! Test our PREMIUM package for 30 days!

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ProvenExpert is the online platform for qualified customer feedback and review aggregation. A tool that enables business owners and service providers of all sizes to actively seek customer reviews with industry-specific survey templates, bundle existing customer reviews in one location and present the overall score in a way that makes it more effective. Already more than 270,000 entrepreneurs and service providers of all sizes benefit from ProvenExpert.