Reputation management strengthens customer trust and retention.Published: May 7, 2020 | Last updated: June 20, 2022
In the physical world:
Trust can only be built through concrete information. If you see a new product in the supermarket, questions immediately pop into your head:
- Who is the manufacturer?
- Which ingredients are in it?
- Has the product been recommended to me recently?
- Are there respectable seals of quality that can reduce some uncertainty?
It's the same in the digital realm:
- Where is detailed information about the product/ service,
- Do these products / services have any seals of quality?
- Are there any ratings for these products/ services?
- Do they offer any free trials, or return policies?
This is information that creates and strengthens trust. For the company or service provider, the customer's well-being is the top priority.
Potential new customers appreciate openness and transparency. A survey conducted by the GfK (Society for Consumer Research) in 2017 showed that two thirds of customers read reviews before making a purchase. In another poll conducted by the product information management provider inRiver, half of the people questioned said they would not choose another online shop if one already provided all the product information.
The better the customer is informed, the more willing they are to give the company a chance. Separately, reputation management will drive customer reviews and will also give your business that special something. If you would like to learn more about reputation management, check out this article.
If you would like to learn 5 tips on how to easily improve your online reputation check out this article.
We lead by example - on our website you will learn more about the power of data.