Trust is good, but data is betterPublished: May 7, 2020 | Last updated: April 5, 2023
Trust can only be built through concrete information. If you see a new product in the supermarket, questions immediately pop into your head: Who is the manufacturer? Which ingredients are in it? Has the product been recommended to me recently? Are there respectable seals of quality that can reduce some uncertainty?
It's the same in the digital realm: seals of quality, ratings, free services - such as a free return if you don't like the product. This is information that creates and strengthens trust, just like transparent and respectful communication. The relevant information behind it? For the company or service provider, the customer's well-being is the top priority.
Potential new customers appreciate openness and transparency. A survey conducted by the GfK (Society for Consumer Research) in 2017 showed that two thirds of customers read reviews before making a purchase. In another poll conducted by the product information management provider inRiver, half of the people questioned said they would not choose another online shop if one already provided all the product information.
The better the customer is informed, the more willing they are to give the company a chance. Consequently, extensive information and reputation management will give your business that special something. We lead by example - on our website you will learn more about the power of data.
We lead by example - on our website you will learn more about the power of data.