The Business of Gut Feelings

Our intuition tells us whether another person is telling the truth or a product offers reliable quality. This system works better than one would expect. ProvenExpert knows how to utilize gut feelings successfully. 

Our gut tells us: Gut feelings can’t be terribly reliable. Ironically, this is where it’s wrong. But it rarely fools us otherwise.

Intuition guides us through life: When you reach for your favorite spread at the breakfast table in the morning, you don't think about possible food contamination. Because the brand is familiar and stands for quality. Out of the same familiarity, everyone chooses their outfits or orders the preferred delivery service during their lunch break.

But how much can we rely on this somewhat ominous, elusive feeling? Shabnam Mousavi, assistant professor at Johns Hopkins Carey Business School, researched the phenomenon. She asked German and American students which city they thought was bigger: Detroit or Milwaukee. 60 % of the Americans were correct, while 90 % of Germans got it right. The reason for this? The locals were trying to use their knowledge. The Germans decided purely on feeling. Which of the two cities they had heard about more often?

Bauchgefühl

Knowledge, like memory, can be deceptive. Our feelings, on the other hand, rarely let us down. In business, too, we like to rely on our gut. Swedish economist Jon Aarum Andersen interviewed 200 managers in eight companies and found that most managers make their decisions intuitively.

How can you use this for the benefit of your business? It is of course difficult to actively change your customers' gut feeling. The first important step is to get to know your customers better. The more you know about your client, the better you can understand the intuitive decisions of the other party.

Of course, it is logistically hardly feasible to have a nice chat with each of your customers. In the digital age, however, there is a practical solution: customer surveys. You can easily learn how to implement them on our website. You can also conduct surveys directly through your profile area.

Does your gut trust us?

You might also be interested in

How to stand out in search results with Google stars

Anyone who doesn't land on page 1 on Google these days has no chance of being found by customers. Search results are becoming more and more crowded with search functions and ads, and users are becoming more and more selective. More than ever, it is important to stand out from the crowd. You ask yourself, how? The best way is with Google stars. 

How to Get Yelp Reviews Included in Your Google Stars via ProvenExpert Profile Using the ProSeal

Did you know that 45% of customers will check Yelp reviews before they visit a business? Yelp helps new customers to find businesses in their area and compare them with the competition.  Even more interesting is that data shows that star ratings matter more to customers than the number of reviews that a business has. But with so many review sites out there, it can be difficult to keep on top of what’s happening. Yelp, Facebook, Google; if only you could view all your reviews in one place..

More articles
ABOUT PROVENEXPERT

ProvenExpert is the online platform for qualified customer feedback and review aggregation. A tool that enables business owners and service providers of all sizes to actively seek customer reviews with industry-specific survey templates, bundle existing customer reviews in one location and present the overall score in a way that makes it more effective. Already more than 270,000 entrepreneurs and service providers of all sizes benefit from ProvenExpert.