Increase corporate success - promote a positive culture of recognition

Published: February 29, 2024 | Last updated: February 29, 2024

In Germany, there is often an image that criticism comes more easily than praise. But why is this the case, and why do praise and positive communication play such an important role in our working lives and in everyday life? This blog post highlights the importance of establishing a culture of praise in the context of customer reviews and employee surveys.

  1. The meaning of recognition
  2. How do you give praise?
  3. Strengthening business relationships
  4. How do you get recognition?


The meaning of recognition

It's a cultural phenomenon: in Germany, people tend to be cautious about praise. This attitude is often based on the fear that praise will lead to arrogance or that critical examination of the work will be lost. 

In general, it is easy to focus on the negative things - on what is not going right, what could be improved. But what about the things that are going well? Where is the praise for the hard work, innovation and dedication that people put into their work? Can a culture of praise and recognition really shape the corporate image? The answer is yes! Positive feedback strengthens the moral support and success of a company.  

Positive feedback has the incredible power to boost employee motivation, improve productivity and ultimately increase the success of the entire organization. If employees are constantly criticized but rarely praised, this can lead to frustration, lack of motivation and ultimately a poorer performance. In a market dominated by customers, suppliers and employees, reviews play a central role. They shape the external perception of a company and play a crucial role in building and strengthening its reputation. In a world dominated by negative news and reviews, a little positivity can make a big difference.

How do you give praise?

1. As a company to the employees

A sincere thank you can work wonders. Companies that regularly express their appreciation benefit from increased employee satisfaction, motivation and productivity. It's not always about grand gestures. Even an appreciative mention in a meeting or a short note can make a big difference. Here is a short TED Talk video for inspiration.

2. As a customer

Also customers can express praise. Whether through a positive review, a praising email after a successful project or a kind word to the customer service team - such gestures are appreciated and motivate companies to constantly improve their service and their company in general.

Strengthening business relationships

However, positive feedback is not just limited to internal communication. By radiating positivity and recognizing the achievements of others, business relationships can also be strengthened and developed. Whether it's relationships with suppliers, partners or customers: A little recognition and positive feedback can work wonders and create a solid foundation for future business.

How do you get recognition?

The key is to actively ask questions, whether about your own customers or your own employees. Companies should not hesitate to ask their customers for feedback, be it through online surveys or directly after a service. You can easily use the ProvenExpert platform for this. Choose from industry-specific surveys and ask your customers for a review with just a few clicks. Positive reviews have a direct impact on a company's reputation and can have a significant influence on prospective customers' decisions. 

The same applies for within the company: employee surveys can provide valuable insights and show that the company values the opinions of its employees. Not only that, but employer branding can also be strengthened in no time at all.  ProvenEmployer is an excellent tool for collecting employee feedback in a structured way and making it visible. The portal not only helps to highlight positive feedback, but also makes it possible to actively respond to it and thus increase employee satisfaction. With its tools, ProvenEmployer lays the foundation for effective employer branding. By providing a platform for employee feedback and ratings, the employer's image becomes transparent and tangible.

Existing ProvenExpert users enjoy seamless synergies: one click in the top navigation is all it takes to create the Employer Profile and switch between the Expert and Employer Profiles.


By integrating employee feedback, you not only create a strong bond within your team, but also increase applicant and recommendation rates. Set an example for authentic employer quality with ProvenEmployer and set yourself apart from the competition.

Start receiving recognition from your employees and seize the opportunity to position your company as the employer of the future! 

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ProvenExpert is the online platform for qualified customer feedback and review aggregation. A tool that enables business owners and service providers of all sizes to actively seek customer reviews with industry-specific survey templates, bundle existing customer reviews in one location and present the overall score in a way that makes it more effective. Already more than 270,000 entrepreneurs and service providers of all sizes benefit from ProvenExpert.