ProvenExpert.com - One Chance to Make a Good First Impression

First impressions are decisive - whether it is at work, in romance or when making a purchase decision. According to this research by Princeton University, it only takes 100 milliseconds for someone to decide whether you are trustworthy, or not. We are practically being flooded with impressions, be it in a department store or on the internet. Within a literal blink of an eye, the brain decides whether it is worth taking a second or third look.

Of course you want to persuade consumers to spend more time inspecting your product or service. You want to be exciting, a real eye-catcher. The design, the layout, the colours, the texts, the sounds all pour over you and lead us to a first impression, which ideally can be described as "thin trust".

Trust is important, it influences potential customers in their purchase decision. Those who trust a company or a brand remain loyal. Exciting visuals can attract attention, but other factors invite us to stay. In addition to the visual presentation of an offer, good ratings quickly attract attention, especially in the form of rating systems or seals of quality. A good reputation is priceless.