From first glance to second glance: Those who trust, stay

First impressions are decisive - whether it is at work, in love or when making a purchase decision. We are practically being flooded with impressions, be it in a department store or on the internet. Within a literal blink of an eye, the brain decides whether it is worth taking a second or third look. That first moment is an acid test.

Of course you want to persuade consumers to spend more time with your product or service. You want to be exciting, a real eye-catcher. The design, the layout, the colours, the texts, the sounds all pour over you and lead us to a first impression, which ideally can be described as "thin trust".

Trust is important, it influences potential customers in their purchase decision. Those who trust a company or a brand remain loyal. Exciting visuals can attract attention, but other factors invite us to stay. In addition to the visual presentation of an offer, good ratings quickly attract attention, especially in the form of rating systems or seals of quality. A good reputation is priceless.

If we then go into the offer even more intensively, gather more information, deal with ratings or check the imprint, trust can gradually increase. Building trust is a step-by-step process. It can be discontinued at any time: doubtful information can quickly shake the thin trust that has been built up so far. Keeping a constant eye on your good reputation is therefore crucial.