Successful online presence: 5 tips for your ProvenExpert profile

1. SEO basics for the ProvenExpert profile

2. Image optimization

3. Request specific feedback

4. Utilize the potential of social media

5. Use various trust signals

1. Search engine optimization (SEO) using description text

The description text on your ProvenExpert profile is the first impression customers get of you. That's why you should use it to show your best side. It should be short and informative to introduce your service or company. There are a few things to consider for better findability online and an optimal ranking on Google & Co:

TipUse the questions, problems or keywords under which your company/product should be found on Google & Co. as a guide. Unique content is also an important factor for a better ranking, as search engines classify it as more valuable. Therefore, avoid duplicate content and write an individual text instead of copying your website one-to-one. Adapt the sentences and choose new words. Not only will your profile be SEO optimized, but potential customers will find your profile faster and easier.

2. Image optimization with the cropping function

The image of your ProvenExpert profile is the visual figurehead of your company. Your company logo or user image should therefore be easily recognizable. Pixelated images look dubious and do not leave a good impression.

TipTo integrate your picture correctly into your profile, use the cropping function. This allows you to select a part of the picture, enlarge it and set it up as your profile picture. To do this, move the mouse over your picture and then click on the pencil symbol at the top left. Drag the image rectangle to the desired position and size. Alternatively, you can also upload your picture directly in the following size: 157 x 157 pixels as .jpg or .png format. The uploaded file may have a maximum size of 5MB.

3. Feedback optimization with different surveys

With ProvenExpert you have the option of creating several surveys with different categories and content. Create specific surveys to collect targeted information on specific areas of your offer/product. This allows you to respond to the needs of your customers and adapt your services accordingly.

TipOn the “Surveys” page, you have the option to create a new survey. By default, all question categories are activated in the survey. To determine yourself what should and should not be asked, click on the blue checkmark. If a gray box appears, either entire question categories or individual quality criteria are deactivated.

Top Tip Customers don't like to fill out long questionnaires. To keep customer motivation high, make sure that the survey can be shortened so that customers can complete everything in a few minutes. Brevity is the spice of life!

CREATE NEW SURVEY

4. Profile optimization for social media

More and more customers are using social media every day. Increase your visibility and gain the trust of potential customers by harnessing the power of social media. More and more people are searching for new service providers on platforms such as Instagram and sharing their experiences with their circle of friends. Use this opportunity to present your company! Gain the trust of potential customers not only via your own website. Invite your contacts to take part in a survey directly via Facebook, WhatsApp or LinkedIn. You can find more information about the power of social media here. 

Top TipTo attract the attention of a wider range of customers, we also advise you to share the link to your profile directly on other platforms such as Facebook or LinkedIn. True to the motto “A picture is worth a thousand words”, you now have another option. You can also download a “mini-image” of your profile, which shows your overall score and the number of ratings. Share this image together with the link to your profile and increase your visibility on social media.
Log in to your profile and click on “Share profile” under the overall rating. Click on the “Download image” button. Download the image and share it together with the link to your profile on Instagram, for example. With our new social sharing function, you can also create images from your ratings in your corporate design and share them directly from the dashboard on your social platforms.

Do you have a review that you are particularly proud of? Then go to the review in question and click on “View review”. There you can download the rating as an image file under “Share review”, which can be used as your figurehead in social networks.

5. Integrate trust signals on your website and subpages

Have you built up a good reputation and trust with your customers?The PRO Seal also shows it to those who are just discovering your website. This gives you a decisive competitive advantage: new customers will do business with you more quickly as a reputation professional, are prepared to spend more on your services and feel more confident in dealing with you as a business partner. With this seal of trust, you shine with everything a new customer wants to know about you: the total number of all published reviews, the recommendation rate and individual review texts. There is no better advertisement! With your overall rating in focus, the rating seal reflects the satisfaction of your customers. Embedded on your homepage, interested customers can immediately see how much your offer and service are appreciated. It is not uncommon for an interested customer to land on your contact or product page first instead of the homepage.es auch denjenigen, die Ihre Webseite gerade erst entdecken. Dadurch gewinnen Sie den entscheidenden Wettbewerbsvorteil: Neukunden schließen mit Ihnen als Reputations-Profi schneller Geschäfte ab, sind bereit, mehr für Ihre Leistungen auszugeben und fühlen sich sicherer im Umgang mit Ihnen als Geschäftspartner. Mit diesem Vertrauenssiegel glänzen Sie mit allem, was ein Neukunde über Sie wissen möchte: die Gesamtanzahl aller veröffentlichten Bewertungen, die Weiterempfehlungsrate und einzelne Bewertungstexte. Ein besseres Aushängeschild gibt es nicht! Mit Ihrer Gesamtbewertung im Fokus ist das Bewertungssiegel Spiegel der Zufriedenheit Ihrer Kunden. Eingebunden auf Ihrer Homepage, sehen interessierte Kunden sofort, wie sehr Ihr Angebot und Service geschätzt werden. Es kommt nicht selten vor, dass ein interessierter Kunde bei einer Suchanfrage zuerst auf Ihrer Kontakt- oder Produktseite landet, statt auf der Startseite.

TipUse the positive feedback from your customers to create trust in your service and your offer - so include your PRO Seal not only on the homepage, but also on the subpages. Nowadays, new customers are increasingly searching for service providers via smartphone, so it's a good thing that our PRO Seal is mobile-optimized. This means that you will also be recognized as a trustworthy provider via a mobile search query. Benefit from more clicks, contacts and conversions!

The tips listed above will help you to make your ProvenExpert profile stand out from the competition. A complete and updated profile with many positive reviews is essential. Also use rating seals and specific surveys to build trust with potential customers and continuously improve your offering. Do you happen to have your company listed on various business directories? Then we recommend that you check them. Do you no longer remember exactly where you are listed, or have you even forgotten your login details? No problem - our online directories feature creates and updates your business details on over 60 platforms with just 1 click. 
Remember to utilize the full potential of your profile on social media as well. Sharing your profile information or reviews will help you reach a wider audience and increase your visibility on social media. Follow these tips to get the most out of your ProvenExpert profile!