Use link building to improve the search engine ranking for your Proven Expert rating profile
SEO, the most common online marketing abbreviation, stands for search engine optimization. It means optimizing your site so that it ranks higher on search engines.
In the last in the series on SEO tips, we discussed keywords - phrases and terms which indicate which content can be found on your page. As a reminder: Google and other search engines rank your website higher when you provide suitable and valuable content. Your website ranking depends on different factors which can be improved. For example, frequently occurring relevant, well-placed keywords will help you to make your website more visible for specific search terms. But what is the relationship between SEO and links?
More links increase the visibility of your rating profile
A link (click the the word, “link” for an example) is a cross-reference from one website on the Internet to another. When search engines analyze websites, they pay attention to links and keywords. Links that lead to a website indicate that there must be interesting content on the site. Links are basic recommendations from other sites to visit your website.
However, the number of links that lead to your website is no guarantee that you'll be ranked higher. The site that links to your website is also scanned and ranked based on its quality and content. If the topic is related, the search machine that your site is related has relevant content and is more helpful to the reader than other websites.
Organic link creation to strengthen your homepage and profile
The term link building in search machine optimization refers to the compilation of many links to increase the website's value and relevance. There are many ways to link to a site. This happens most organically through partners, colleagues or customers who want to recommend the content on your website to others.
There are also portals where you can pay for these so-called backlinks, but watch out: Search engines are becoming more intelligent and can differentiate between wrong links (i.e. bought) and good links. Purchased links often come from sites that have been specially programmed to link to other websites. The content on these sites is normally structured in a peculiar way. So it's worth only allowing your site to be linked to websites that contain content related to your industry. You can quickly start with yourself: With ProvenExpert, you can easily organize and build backlinks.
Links help to optimize your review profile and your web presence. You are indicating to search engines that your site is worth visiting. Whether a site is ranked high or not depends on over 200 factors that are constantly changing. Links from “real” websites with high-quality content are among the most important criteria for improving your visibility.
In the next part of the series on SEO tips for your review profile, we'll discuss organic content - and how you can very easily and regularly create new content with your review profile
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