Use link building to improve the search engine ranking for your Proven Expert rating profile

SEO, the most common online marketing abbreviation, stands for search engine optimization. It means optimizing your site so that it ranks higher on search engines.

In the last in the series on SEO tips, we discussed keywords - phrases and terms which indicate which content can be found on your page. As a reminder: Google and other search engines rank your website higher when you provide suitable and valuable content. Your website ranking depends on different factors which can be improved. For example, frequently occurring relevant, well-placed keywords will help you to make your website more visible for specific search terms. But what is the relationship between SEO and links?

More links increase the visibility of your rating profile

A link (click the the word, “link” for an example) is a cross-reference from one website on the Internet to another. When search engines analyze websites, they pay attention to links and keywords. Links that lead to a website indicate that there must be interesting content on the site. Links are basic recommendations from other sites to visit your website.

However, the number of links that lead to your website is no guarantee that you'll be ranked higher. The site that links to your website is also scanned and ranked based on its quality and content. If the topic is related, the search machine that your site is related has relevant content and is more helpful to the reader than other websites.

Organic link creation to strengthen your homepage and profile

The term link building in search machine optimization refers to the compilation of many links to increase the website's value and relevance. There are many ways to link to a site. This happens most organically through partners, colleagues or customers who want to recommend the content on your website to others.

There are also portals where you can pay for these so-called backlinks, but watch out: Search engines are becoming more intelligent and can differentiate between wrong links (i.e. bought) and good links. Purchased links often come from sites that have been specially programmed to link to other websites. The content on these sites is normally structured in a peculiar way. So it's worth only allowing your site to be linked to websites that contain content related to your industry. You can quickly start with yourself: With ProvenExpert, you can easily organize and build backlinks.

Where to link your ratings profile

...on your website. With the rating seal or the responsive review widget, you can make prominent reference to the high rate of customer satisfaction on your website and your rating profile.

...on ProvenExpert. To begin with, it might sound confusing but you can link to yourself on ProvenExpert if you rate ProvenExpert. Your username will be displayed on your rating, including a link to your user profile. But for this, you need to be logged in when leaving the review.

...on the review profiles of other users. If you have bought a package with us (whether it's Basic, Plus, or Premium), you'll be linked to profiles of those users who work in the same industry as you and who use the free version. Your profile then appears under the user profile in the area “More experts in this industry...”.
The advantage here is that a website in a similar industry, therefore containing relevant information, will be linked to your profile, thereby strengthening it

...in email signatures. You can link to your review page wherever you're active on the Internet. An easier and faster trick is to make reference to your reviews and your customer's satisfaction in your email account signature.

...in social media. Use the multiplier effect of social networks to share individual reviews or your user profile on social media. Here, the links will have an even more substantial effect, as these posts can be shared by other users and will therefore be visible to their network.

Tip:On your Review profile, under Websites and & Profiles, you can strengthen your website by linking it to your social media profiles.

Summary

Links help to optimize your review profile and your web presence. You are indicating to search engines that your site is worth visiting. Whether a site is ranked high or not depends on over 200 factors that are constantly changing. Links from “real” websites with high-quality content are among the most important criteria for improving your visibility.

In the next part of the series on SEO tips for your review profile, we'll discuss organic content - and how you can very easily and regularly create new content with your review profile

Do you have any suggestions or questions? Then leave a comment!

Want to take control over your reputation? Manage your reviews with ease on ProvenExpert now.

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ProvenExpert is the online platform for qualified customer feedback and review aggregation. A tool that enables business owners and service providers of all sizes to actively seek customer reviews with industry-specific survey templates, bundle existing customer reviews in one location and present the overall score in a way that makes it more effective. Already more than 270,000 entrepreneurs and service providers of all sizes benefit from ProvenExpert.