Use link building for your profilePublished: August 6, 2015 | Last updated: April 5, 2023
SEO, the most common online marketing abbreviation, stands for search engine optimization. It means optimizing your site so that it is the first page visible when someone searches for your name or a particular service. In this multi-part series, we'll explain to you the basic rules of search engine optimization and how you can use these on your review profile.
In the last in the series on SEO tips, we discussed keywords - phrases and terms which indicate which content can be found on your page. As a reminder: Google and other search engines rank your website higher when you provide suitable and valuable content. Your website ranking depends on different factors which can be improved. For example frequently occurring relevant, well placed keywords will help you to make your website more visible for certain search terms. But what has this got to do with links?
More links for better visibility for your rating profile
A link is a cross reference from one website on the Internet to another. When search engines analyze websites, they pay attention to links as well as keywords. Links that lead to a website are an indication that there must be interesting content on the site. Links are basically recommendations from other sites to visit your website.
However, the number of links that lead to your website is no guarantee that you'll be ranked higher. This is because the site that links to your website is also scanned and ranked based on its quality and content. If the topic is related, this means for the search machine that your site is related, has relevant content and is more helpful to the reader than other websites.
Organic link creation to strengthen your homepage and profile
The term link building in search machine optimization refers to the compilation of many links in order to increase the website's value and relevance. There are many ways to link to a site. This happens most organically through partners, colleagues or customers who want to recommend the content on your website to others.
There are also portals where you can pay for these so-called backlinks, but watch out: Search engines are becoming more intelligent and can already differentiate between bad links (i.e. bought) and good links. Bought links often come from sites that have been specially programmed to link to other websites. The content on these sites is normally structured in an incredible way. So it's worth only allowing your site be linked to websites that contain content which is related to your own industry. You can easily start with yourself: With ProvenExpert, you can easily organize and build backlinks.
Conclusion: Links help to optimize your review profile and your web presence. You are indicating to search engines that your site is worth visiting. Whether a site is ranked high or not depends on over 200 factors that are constantly changing. Links from “real” websites with high-quality content is one of the most important criteria for improving your visibility.
In the next part of the series on SEO tips for your review profile, we'll discuss content - and how you can very easily and regularly create new content with your review profile
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