Customer feedback for employee motivation - an unbeatable duo

Last updated: May 14, 2025
We all know reviews as a confidence booster for potential customers, but there is much more to them than that. In an interview with the owner of Schulz-Dobrick, we discover that positive customer reviews can also be a top motivational tool for employees .

Schulz-Dobrick, based in Langenfeld, is a specialist in the field of insect and pollen protection. It offers customized solutions for windows, doors and light wells. Its products range from fly screens and pollen screens to pleated solutions and light well covers. In business for over 30 years, Schulz-Dobrick places great value on customized products that are not only functional but also aesthetically pleasing. Review management and the company's own online presence are also very important in the insect screen industry.

With over 5700 reviews, the majority of which were collectedvia ProvenExpert, Schulz-Dobrick has proven to be successful in their region. They have already received several awards, reflecting the quality of their services and the satisfaction of their customers.

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What role does ProvenExpert play in your company processes?

ProvenExpert is an essential part of our sales automation. Once an order has been completed, an evaluation request is automatically sent to the customer after a certain period of time. This is filtered: Google users receive a Google review request, all others are directed to ProvenExpert.

How do you integrate the reviews into your corporate communications?

Our employees responsible for corporate communications and marketing work closely with the internal sales team to respond to reviews and process feedback.It is important to us that reviews are answered personally and individually. Even though it would be possible to generate automatic responses, we want to respond to our customers' feedback individually . On the one hand, we do this to show our customers our appreciation, as they have taken the time to leave us a few lines. On the other hand, customer reviews are also used to motivate our employees. We pass on the reviews internally so that individual employees receive recognition for their good performance.

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What benefits do you gain from using ProvenExpert?

ProvenExpert helps us to build trust with potential customers, especially as we are a regional provider. Reputation is essential for us, and ProvenExpert allows us to aggregate and showcase reviews from different platforms such as Facebook and Google.

Why did you originally choose ProvenExpert?

We became aware of ProvenExpert through a project with an external partner who suggested the platform in combination with another tool. However, we decided to integrateProvenExpert directly into our central CRM system to avoid an isolated solution.


Schulz-Dobrick uses
ProvenExpert not only as a review platform, but as an integral part of their communication and trust strategy. The platform allows them to effectively collect, analyze and respond to customer feedback, which ultimately leads to stronger customer loyalty. The combination of automation and personal touch makes their strategy particularly successful
.

Want to invest in your review management too? Start sending review requests today!

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ABOUT PROVENEXPERT

ProvenExpert is the online platform for qualified customer feedback and review aggregation. A tool that enables business owners and service providers of all sizes to actively seek customer reviews with industry-specific survey templates, bundle existing customer reviews in one location and present the overall score in a way that makes it more effective. Already more than 270,000 entrepreneurs and service providers of all sizes benefit from ProvenExpert.