Step 1: Adapt to the online world
Step 2: Get to know your customers better
Step 3: Customer reviews - convince with the voices of your customers
Step 4: Ask your customers for feedback
We spend a large part of our time on the internet - we spend over 23 hours a week online and thanks to smartphones we can access all information from anywhere. While the internet offers many advantages, it also presents a significant challenge: the attention span of internet users is getting shorter and shorter due to constant sensory overload. Social media, newsletters, e-mails, blogs, etc. - everything demands attention, and attention is limited. Your primary goal is to stand out. Everything is just a click away, including your competition.
It’s crucial to distinguish yourself from the crowd. In the online world, there is a daily struggle for trust and only those who invest time and effort in building a good reputation and, above all, monitoring, and maintaining a strong reputation will earn the attention of new customers.
Today’s customers expect personalized experiences. A good product or a satisfactory service is no longer enough these days. Both your offering and your content must be tailored specifically to your target audience. Excellent customer service proves that you genuinely value each and every customer. Your customers' journey does not end after the purchase - quite the opposite! That’s when your opportunity to convert a new customer into a loyal customer begins.
How well do you know your customers? The better you understand their needs, desires, and concerns, the better you can tailor your services and products to them. Most entrepreneurs believe they know their customers, but rely too heavily on their own assumptions and emotions. Take a step back from your product or service. Only then can you perceive your company from the customer's perspective. This is a crucial step toward truly meeting their expectations.
Getting to know customers also means knowing which channels they use online. These are the channels where you need to be visible - both with your content and your customer service. Speed matters. If you respond promptly to your customers' questions or problems, you will be one step ahead of your competitors.
Customer reviews reflect authentic, honest experiences. Over 90 % of all consumers read customer reviews before making a purchase decision. The voice of your customers is more persuasive than any advertisement - only personal recommendations from close family and friends will encourage customers to make a purchase.
Many business owners fear negative reviews. Although you should always strive to do your best, trying to avoid them at all costs—by deleting bad ones or buying fake positives—is a mistake. Your customers will quickly notice this and it will also damage your reputation in the long term. Negative reviews are not so bad, on the contrary - 82% of consumers actively search for negative reviews to get an authentic picture of the company. Statistically, companies with 3.5 to 4.5 stars see the highest revenues. Life doesn't always run smoothly and nobody is perfect - your customers know that.
The topic of customer reviews sounds exciting and you want to find out more? Find out here how you can actively use your customers' voices to your advantage and win over new customers.
Did you know that 75% of customers are willing to answer 1–5 survey questions? Be bold and actively approach your customers. This will give you valuable information. Why guess what your customers want when you can ask them directly? What expectations do your customers have of you? Do opening hours from 8 AM to 4 PM make sense if your customers would rather come to you after 5 PM?
Surveys also make customers feel appreciated. A customer who is actively asked for feedback feels that you take them seriously. You show that you really care about your customers' opinions. This enhances the customer experience—and they’ll value your effort.
How do you obtain this valuable information? Wherever your customers are: on social media, review platforms, via contact forms, online surveys, or even in person with on-site surveys.
Would you like more control over your reviews? Take your reputation into your own hands with ProvenExpert.