Not Appearing on Page 1? Search Engine Optimization Part 1Published: July 22, 2015 | Last updated: June 27, 2022
Search Engine Optimization, or SEO, is a constantly changing system of rules that holds the promise of light at the end of the tunnel for website owners: A better search engine ranking. If you would like to learn more about SEO in general, we recommend checking out this great article, but for now, we want to focus on one aspect of SEO: KEYWORDS (and where to place them).
Your profile will be easier to find with the right keywords
Google and other search engines rate websites based on the following principle: The website with the most valuable and relevant content for the user's search request will be ranked as “valuable” and listed higher in the search results. There are numerous criteria that search engines use to rate 'suitable' and 'valuable' content – one being the use of correct keywords.
Keywords are important for search engines to find out what your website (or, concerning this article, what your ProvenExpert account) is about and which content can be found there. Keywords are also words or terms with which your company or service can be found.
Put yourself in the shoes of potential new customers to find the right keywords to include: Asking yourself which problems, questions, or knowledge would a customer search to you or similar services are a great starting point? What could the specific keywords for this search request be?
Where to integrate keywords into your ratings profile
In the Activity description under your username.
In the description text: Here, you have more space to place keyword variations. Also, mention any specializations in addition to your general service/ product. If your service is dependent on a location, it's worth noting the location here, too (Why? Check out this article)
Tip: Make your ProvenExpert profile unique, and don't copy your self-description from your homepage or other websites. Original content will give your site a boost, whereas duplicated content can even be penalized by Google & co. with 'low visibility.
In your service or product description: This text should consist of keywords and key phrases related to what you’re offering
In the contact information: For companies or services dependent on a location, mention this in the contact details. Apart from search machine optimization for local searches, you're also showing Google that you, i.e. your company, actually exist.
In the survey name: The survey name will, of course contain your company's username. But even here you can incorporate keywords and be more specific in two or three words: Why are you collecting this feedback? Is it for a specific project, workshop or a special service?
In reply to reviews: Reviews are often one of the primary results customers read when searching a business. Encouraging customer reviews will also lead to more keywords, increasing the number of reviews.
Actively collecting customer feedback is therefore good for achieving a better visibility. For more about how you can improve your reputation through actively collecting reviews, check out a breakdown of our service, here.
Warning: Keyword spamming!
Keywords are important so that search engines can associate your website with specific content. However, an extreme use of keywords can be detrimental, as Google and co. can penalize this with low visibility due to keyword stuffing, only for ranking purposes.
So, use keywords in moderation. You should also always consider the “reader” of your profile. “Human before machine”.
Have you got any questions, or would you like to learn more about optimizing your profile with SEO? Check out our other SEO guides or leave a comment, and we’ll be sure to get back to you!
In the next part of the series, we explain what linking other pieces of content has to do with improving visibility and what „link building“ is all about.
- There are numerous criteria that search engines use to rate and rank 'suitable' and 'valuable' content – one being the use of correct keywords.
- Put yourself in the shoes of potential new customers to find the right keywords
- Include your keywords in the Activity description, description text, service or product description, contact information, survey name, and in replies to reviews.
- Extreme overuse of keywords can, however, be detrimental, as Google and co. can penalize this with low visibility
Want to take control over your reputation? Manage your reviews with ease on ProvenExpert now.