Organic content: You can't buy it in shops.
For years, the popular Twitter hashtag #contentisking is a punchline that has often been preached on marketing blogs and it has had a very strong agenda in SEO strategies. This phase was first used in connection with cyberspace in the late 90s by big media moguls like Microsoft, Google, or Viacom. In 1996, Bill Gates published a visionary essay entitled “Content Is King”, predicting that content would dominate the online market.
And with this, content really did become the currency of a website. Search engines and especially users had then eventually had enough of the SEO overdose that they were getting from many websites: From sentences full of keywords, to backlinks generated for money, this made many sites not just difficult to read, but especially uninformative and generally frustrating, when the reader is trying to find a suitable answer to their search question.
In 2012 for example, Google updated its search engine. This change spread quickly through the online community under the name of “Google Penguin”. The aim of this update was to penalize spam websites by banning them from high ranking spots. Spam sites were understood to be sites that went a little over-the-top with their keywords, bought links out of convenience, or copied content from other websites. Those producing interesting and original content for the reader were ranked. “Organic Content”, exactly like organic food, describes a naturally evolving product.
On your review profile, you can add not only insert your own individual text content, but you can also create organic user-generated content using your customers' own reviews and testimonials.
Conclusion: Today, search engine optimization means optimizing your website for the reader and not for search engines: If you include keywords, incorporate links, or fill websites with content, you should always base this on what is genuinely important and interesting to the reader.
Even if you pay attention to as many factors for search engine optimization as possible and follow them with strict discipline, this doesn't guarantee that you'll end up at the very top of the search results. As a guideline, keeping the focus on the reader's interest is a good way to achieve this.
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