Organic content: You can't buy it in shops.

Unique content attracts search engines - find out more information here. The third SEO tip for better visibility for your rating profile - organic content.

For years, the popular Twitter hashtag #contentisking is a punchline that has often been preached on marketing blogs and it has had a very strong agenda in SEO strategies. This phase was first used in connection with cyberspace in the late 90s by big media moguls like Microsoft, Google, or Viacom. In 1996, Bill Gates published a visionary essay entitled “Content Is King”, predicting that content would dominate the online market.

And with this, content really did become the currency of a website. Search engines and especially users had then eventually had enough of the SEO overdose that they were getting from many websites: From sentences full of keywords, to backlinks generated for money, this made many sites not just difficult to read, but especially uninformative and generally frustrating, when the reader is trying to find a suitable answer to their search question.

In 2012 for example, Google updated its search engine. This change spread quickly through the online community under the name of “Google Penguin”. The aim of this update was to penalize spam websites by banning them from high ranking spots. Spam sites were understood to be sites that went a little over-the-top with their keywords, bought links out of convenience, or copied content from other websites. Those producing interesting and original content for the reader were ranked. “Organic Content”, exactly like organic food, describes a naturally evolving product.

On your review profile, you can add not only insert your own individual text content, but you can also create organic user-generated content using your customers' own reviews and testimonials.

Create unique organic content...

...in your description text.
As described in detail in the article 'Five tips for your review profile.' , an individual and detailed description text is a big help towards a good profile visibility: Here, you can use keywords to indicate to the search engine which content can be found on your review profile. An individual and high-quality text is attractive to the reader and also to search engines: Originality indicates that the information in the text is new and is therefore worthwhile to the reader. Websites with “organic content”, i.e. content that hasn't been copied, will therefore be rewarded with a higher visibility in search engines.

...by completing your whole review profile.
Use every fillable field on your review profile. Fill out your contact details sufficiently, link to your website and use the field available, and use the field offers not only to create content, also to incorporate keywords.

...by getting customer feedback.
With every new review on your review profile, new content is added: Even if this only means a star rating without a testimonial, the name and basic details are still visible. With a testimonial, you will receive a complete and original text that will be added to your review profile. You should continually gather customer feedback in order to fill your review profile with new content. Regular, new content on your site indicates to search engines that there's always useful information to be found on your profile – which will then be rewarded with a better ranking.

Tip:With the new standardization from ProvenExpert, reviews and their testimonials are displayed at the very top of the public profile view. In this way, testimonials can immediately be seen by interested customers - no longer shortened but in their full length. It's also beneficial for search engine optimization if the reviews and testimonials at the top of your review profile are constantly updated.

Tip: Link to your review profile on websites, in your email signature and share it regularly on your or your company's social media presence. With this, you can draw attention to your review profile and collect customer reviews without any hassle.

Conclusion: Today, search engine optimization means optimizing your website for the reader and not for search engines: If you include keywords, incorporate links, or fill websites with content, you should always base this on what is genuinely important and interesting to the reader.

Even if you pay attention to as many factors for search engine optimization as possible and follow them with strict discipline, this doesn't guarantee that you'll end up at the very top of the search results. As a guideline, keeping the focus on the reader's interest is a good way to achieve this.

Want to take control over your reputation? Manage your reviews with ease on ProvenExpert now.

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ProvenExpert is the online platform for qualified customer feedback and review aggregation. A tool that enables business owners and service providers of all sizes to actively seek customer reviews with industry-specific survey templates, bundle existing customer reviews in one location and present the overall score in a way that makes it more effective. Already more than 135,000 entrepreneurs and service providers of all sizes benefit from ProvenExpert.