Get more site traffic for your rating profile - no cat videos necessary
Search Engine Optimization, or SEO, is a constantly changing system of rules that holds the promise of light at the end of the tunnel for internet users: A ranking of your website on a search engine results page, or at least a better ranking. Even if you follow strict rules such as correct keyword placement or organic link building, there is no guarantee that your own page will keep moving up. As a matter of fact, focusing too much on SEO rules can even be counterproductive.
So is there a rule of thumb or a gold standard? Yes, the reader. Whatever isn't informative or clear for the reader “will bother” search engines as well, causing them to fine it.
The last article in this series examined keywords, link creation and organic content. All three measures, applied together, work to optimize your page: The search engine assigns your website to a topic (keywords), finds the contents informative (organic content) and sees that the website is recommended and linked from other, also informative websites (link creation). The result: Your website is ranked higher, so that users can find the information on your website quicker. Another effect: You have more data traffic, or page traffic, on your site.
Proof that high page traffic isn't just a sign of higher search engine ranking, but that many page visits result in a higher ranking can be found in the hit phenomenon such as cat videos. Interesting and entertaining material is quickly forwarded to friends, cousins and colleagues and results in a click wave. Thousands of clicks in a short time signal the search engines: Here's something interesting! An soon after, the website will be listed high up in the search results.
But if you don't have a marketing department that is only creates viral content for you (or a funny looking cat), you can easily increase the access to your review profile yourself - with these tips:
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