Online Reputation Management Resources for Businesses

In your quest to conquer your online reputation, you will find a ton of obstacles, as well as neat tricks and hacks to implement. As with everything in life, not everything that glisters is gold. So to help you get to your goal in a relatively smooth way, we offer you a compilation of resources in different formats for businesses to improve and manage their online reputation.

ONLINE REPUTATION RESOURCES FOR BUSINESS

• Books
• Podcasts
• Youtube channels
• Blogs
• Experts (People)

Books about Online Reputation

1. Hug Your Haters: How to Embrace Complaints and Keep Your Customers, by Jay Baer
   His book states that companies must take care of all customer complaints carefully. You gain insight on how to embrace complaints, put negative comments to work for you, and turn bad news into good results.

2. Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, by Kevin Pho.
   Customers tend to use social media heavily. This author, who is a physician, offers healthcare advices on how to brand themselves on top social media platforms, from responding to online ratings to managing their profiles on well-known healthcare review sites.

3. Spin Sucks: Communication and Reputation Management in the Digital Age, by Gini Dietrich.
   This is an actionable guide for business leaders to understand the new rules of communication, and capitalize on them. It teaches storytelling, humanizing your business, creating great content, and other topics.

4. Fanocracy: Turning Fans into Customers and Customers into Fans, by David Meerman Scott. Explore the science behind fandom and know exactly which practices separate companies that blossom from those that plateau. 

5.  How to Protect (or Destroy) Your Reputation Online, by John P. David.
   In this book about removing content from search results, replying to attacks online, managing reviews, and using marketing strategies to booster your bottom line. 

6.  Online Reputation Management for Small Business, by Remo Fyda.
   This teaches you how to take back control of an unruly online reputation, curate a better one, handle negative feedback and, of course, use your online profile to market your business for greater outcomes.

Podcast about Online Reputation

1. Your Digital Reputation 

   This podcast focuses on all that helps you protect and enhance your digital reputation. It is packed with practical conversations, new ideas and best practice examples from the people in the know.

2. On Top of PR with Jason Mudd
   This podcast aims to show us how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.
3. The New CCO
   From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

4. Reputation Management Podcast
   In this podcast, they discuss reputation, and explore and explain concepts of reputation management, image protection, and brand building. 

5. Todd Collins 
   From Baltimore, USA, he shares the secrets of Online Reputation Management, Social Media hacks, and updates including information that will keep you ahead of the Digital Marketing game.

6. Reputation Matters 
   The Reputation Matters podcast features business owners and marketers to talk all about reputation management - both the good and the bad - and also about the obvious, and not so obvious, strategies people can use to improve the online reputation.

YouTube Channels about Online Reputation

1. Reputation_Com
   On this channel, it teaches how to turn feedback from reviews, likes, listings, comments and clicks into a competitive advantage. Learn more about how we help businesses show up and stand out in the places that matter most.
2. Brand24
   With digital marketing growth, more and more companies looking for some creative content creators. This channel highlights your big chance to earn some easy money through social media.
3. The RepTrak Company 
   They lay out a global standard for measuring and analyzing the Reputation, Brand and ESG of the world using proven data science models and machine learning techniques across industries and geographies.
4. Philip Kotler - Brand Reputation (video)
   This professor of International Marketing at the Kellogg School of Management explains in this extended video what is brand reputation, why you should build one, and how to keep it immaculate.
5. ProvenExpert
   Understanding the meaning of Online Reputation Marketing is fundamental to run your business in this digital era. Learn how Online Reputation Management affects you with a simple definition. Make sure to watch until the end for extra tips!

1. Google Search Central 
   This is the official GSC YouTube channels that helps you improve your SEO. This is where you can find information and tools to help you understand and improve your site in Google Search

Blogs about Online Reputation

1. Reputation.com | The online reputation management leader
   Reputation.com helps businesses put their best foot forward online in social media, online reviews and more.

2. Status Labs: Industry-Leading Online Reputation Management
   This is a blog about digital reputation management, online marketing, and public relations firm, with the target of showcasing the best in search results and build reputation via effective digital marketing and PR strategy.

3. Reputation X
   A blog that, as they claim, is an ethical online reputation management firm that provides helpful content, tools, and expert consulting services to help brands both be better and look better online.

4. Net Reputation
   It offers online reputation management tips that include search result removal, suppression, protection, and reputation monitoring. In the nutshell, it helps fix negative Google search results.

5.  ReviewInc
   Learn new tips and tricks to better manage your online reputation and get more reviews from this Californian based blog.

6. ProvenExpert
   Read on our blog about the fundamental aspects of online reputation, and keeping your reputation and brand in check with simple and actionable tips and tricks.
   
   

Experts in Online Reputation

1. Michael Stelzner
   He is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World—the industry’s largest conference.
2. Mari Smith
   Mari Smith is one of the world’s foremost experts on using Facebook as a marketing channel. She is the coauthor of Facebook Marketing: An Hour A Day and the lead author of The Relationship Age. Dubbed “the Pied Piper of the Online World” by FastCompany.com, Mari is a popular Social Media Keynote Speaker, Trainer and Thought Leader.
3. Marcus Sheridan
   Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centerpiece to his best-selling book, They Ask You Answer.
4. Neil Patel
   He is a New York Times bestselling author. The Wall Street Journal calls me a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.
5. Gary Vaynerchuk
   This next expert is a serial entrepreneur, and serves as the Chairman of VaynerX and the CEO of VaynerMedia. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business.
6. Zaryn Sidhu
   He is a digital marketing consultant with +10 years of experience driving leads & sales through data-driven, and highly optimized, digital campaigns. He has worked with top brands in the digital marketing realm such as The Social Media Examiner, and has a featured talk on TedTalks.