8 Tips to Manage Your Business Online Reputation

A little bit of regular maintenance now will save a lot of hassle down the line.

As with most things in life, an effective management plan of your online reputation that is frequently implemented and reviewed can save you a lot of hassle. Regular maintenance, reporting, and vigilance can not only improve your online reputation but help you to head off any disasters long before they happen.

Just like you’d have management of your social media presence, your online reputation should also be well managed. Set up a clear, streamlined process for you and your staff. Here are a few of our top things to include in your review management procedures. 

Be consistent.

It’s so easy to push back small jobs like a scan of your online profiles in favor of the bigger jobs, but that’s how things can fall by the wayside. Make sure to set a regular time each day/week that is dedicated to scanning your online representation. Even if everything is going great, it’s a good habit to keep up on a regular schedule. You never know when you might miss a great opportunity to boost your reputation!

Be thorough.

Don’t skim over the main pages and neglect the smaller or more niche sites. Be thorough. Make sure you have a list of all the places where your business is represented and check them all. You never know where a review or interaction might take place, and missing out on a window for timely action could end up costing you more than you might think.

Benchmark and report.

You’d be surprised how much a regular report can help you benchmark where your ORM sits, whether your reputation is improving or needs improvement, and where you sit versus your competition. 

Use what’s out there.

There are lots of tools and services out there that can help you to review, monitor, and improve your online reputation. Whether they’re social listening tools or platforms that allow you to interact more directly with your online community - don’t shy away from tools that are going to make your life easier. Find a tool that can help you plug any gaps in your own knowledge or assist where you’re limited in time and staff availability. 

Be open.

It’s hard to hear that you’re not delivering the service that your customers expect. Whether you’re at fault or not, it’s important that you’re transparent with your audience. Don’t shy away from interacting with your community. Real responses from real people are far more likely to be well-received than stock corporate responses and boilerplate answers. 

Keep evolving.

What worked for your business reputation six months ago might not be right for you now. Business is always evolving and changing - whether it's because of a worldwide pandemic or a new expectation of standards within your industry. Your online reputation isn’t immune to this change, and neither should your management be.

Keep up to date with what’s changing, new expectations, and new areas for your attention. New social media sites, review sites, or trending communities should be blended into your monitoring and reporting processes as soon as they pop up to capitalize on a new captive audience!

Want more online reputation advice? Get the FREE 30+ Page Mastering Your Online Reputation Guide

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