Published: September 28, 2022 | Last updated: September 28, 2022
In times when consumers are bombarded with thousands of advertising messages every day, there is one sales strategy that is particularly effective: Creating trust.
Action Tip:
- Rely on your customer to speak well of you.
- Persuade potential buyers with real users' review and opinions.
- Get a review platform that can help boost good "word-of-mouth"
We live in a world of advertising. The latest rese
arch shows that we as consumers receive more than 10,000 advertising messages every day: The billboard at the bus stop, advertisements in the restaurant, banners on the net, commercials on TV, and an infinite number more. What does that mean for us? The simple answer is: We become apathetic. The experts call it advertising blindness or responsiveness. We still see the messages, but we barely register most of them.
Another type of advertising that works better
So what else can companies do when traditional advertising is becoming increasingly less popular with potential customers?
What seems like a detour at first is actually the most direct, longest established, and most sustainable path to acquiring new customers: Recommendations from others.
Everyone is worried about making the wrong choice
Nobody wants to buy a pig in a poke, which is why we all look at the experiences of others. How is the bike shop rated, how does the hotel score with other guests, where is the service particularly good - and where might it not be? When researching on the web, we always end up with reviews. And in the end, this network feedback is always the deciding factor in what we choose.
According to studies, 85% of consumers now trust online ratings as much as personal recommendations, and 89% even verify personal recommendations based on online ratings. This means that good ratings are now as valuable to companies as word-of-mouth - with the key advantage that ratings can be collected proactively, boosting a company's reputation.
Valuation platforms make it easy
With the help of a customer rating service like ProvenExpert.com, online ratings can be easily collected, consolidated and managed - allowing potential customers to see that they are choosing the right provider at a glance. A survey of over 27,000 ProvenExpert users shows that this doesn't have to cost a lot of money and time: On average, the companies and service providers surveyed manage to increase their sales by 10% through customer reviews with just 15 minutes of time per week.
