5 Steps to Check Your Online Reputation
Are you worried that you’re not tuned in to your online reputation? Here are five quick steps to catch you up so you can start reporting on your b2b online reputation.
Step one: Google yourself!
It might feel silly, but you’ll be surprised just how much you can learn about your business just by typing the name into Google. Look at the search results on pages one, two, three, and four.
Make sure to search around your business too. The internet is flooded with content, new and old. Adding additional search parameters can throw up some things that might have otherwise been lost. Try adding phrases like:
- [your business name] + bad review
- [your business name] + good review
- [your business name] + experience
- [your business name] + customer service
Don’t just stick to Google! Try different search engines and social media sites too.
PRO TIP: If your business name is hard to spell or is frequently mistyped by your customers, try googling it in all the different ways it might be spelled in reviews. You never know what conversations you’re missing because of a small typo!
Step two: get a friend or family member to review your business online.
It’s easy to overlook a website that you look at each and every day, but when was the last time that you looked at it through the eyes of a customer? Ask a friend or family member to review your business while you’re there. Try logging out of your social media account and viewing your pages from the perspective of someone who knows nothing about your business. Here’s a suggestion of five things to ask them:
- What is your first impression of this business?
- If you were a potential customer, what sort of information would you like to see?
- Is that information easy to find?
- What red flags are popping up for you?
- Is there anything that is putting you off from this business?
Put yourself into the position of a customer and ask whether your online presence is one that would make you want to buy your product.
Step three: check your tags and mentions
A lot of feedback or reviews of your business might not be posted to your main profiles. Looking at where your business has been tagged or mentioned will help you to pick up reviews and feedback about your business that would otherwise go unnoticed. Not sure how to do this? This blog from Hootsuite can help.
Step four: search for keywords related to your business.
Keywords are the words that customers might use when they’re investigating a business online. For example, if you were looking for a new hairdresser, you might search for hairdressers, stylists, salons, or barbers in your local area. The results that you find from keywords will help you to better understand what potential customers are seeing when searching these terms.
Make a list of all the keywords that you think relate to your business (or Google popular keywords relating to your industry) and see what pops up in the results. Keywords aren’t exclusive to search engines, so try searching them on social media sites too! Consider things like:
- What appears in the dropdown in the Google search when you type these keywords?
- What keywords are showing your business in the results?
- Are there any keywords that should show your business, but aren’t? Why?
Once you’ve identified which keywords are right for your business, you can work on getting the results to favor your business and appear consistently when those keywords are searched.
Step five: use media monitoring software
There are a lot of different platforms, tools, and software out there that can help you get on top of your online reputation management: getting something to help you keep a regular eye on your business’ online profile can eliminate a lot of time spent falling down rabbit holes of information. Of course, there is always a possibility that something slips through the cracks, so setting up a robust and regular policy for monitoring your online reputation that has considered all potential avenues of reputational risk will help limit any fallout further down the line!
Google alerts are another great (and free!) tool that can help you keep up with updates and news about certain topics. Set the parameters for what you want alerts on, and Google will email you any time a website is updated with anything related. Other media monitoring and social listening tools to consider include: