9 Articles to Boost Online Reputation & Good Reviews For Doctors, Dentists, & Health Professionals
The first thing to do if your medical or dental practice or clinic receives a negative review is to take a deep breath and don’t panic; negative reviews are inevitable, no matter how well-run your office is and no matter how hard you try to satisfy your patients.
Some additional resources to consult regarding reviews, responses and patient satisfaction are here:
- How Doctors Should Respond To Negative Online Reviews - A good general guide to how doctors should respond to online reviews
- 9 Tips for Responding to Patient Reviews - Nine tips for responding to patient reviews
- Claim Your Profiles on Review Websites - Why claiming your profiles on review websites is the first step toward getting great reviews
- How Patients Use Online Reviews - Results of research into how patients use online reviews
- 2022 Consumer Review Survey
- Up-to-date online consumer review trends and stats
- Why Doctors Shouldn’t Be Afraid of Online Reviews - A Harvard Business Review article on the results of a University of Utah Health Care survey
- Yelp for Health - A Manhattan Institute report on how people use the wisdom of crowds to find high-quality healthcare
- Patient Engagement HIT (Health Information Technology) - A good, general website featuring useful content and news about patient satisfaction.
Negative reviews have the potential to affect a medical practice or clinic significantly. Carefully considered, well-written responses to bad reviews can go a long way toward protecting a practice’s or clinic’s name and goodwill. If worse comes to worst, prominent or particularly bad reviews can sometimes be “buried” by a significant quantity of good reviews; after all, if a bad review only appears on the 10th page out of a 12-page section of a website, are many people even going to see it?
But be careful of using underhanded techniques to try and hide, obscure or delete negative-but-honest reviews; not only can these techniques be used against you, but it’s quite possible to be “called out” for your actions — either on the websites in question or on others. Always remember that your reputation and image are far more important than a person’s one-time opinion, which may or may not be believed, considered or remembered.
So there we have it! By now, hopefully, you’re feeling a little more confident when it comes to responding to negative reviews and are inspired by lots of great ideas to start building a better online reputation for your small medical practice or clinic.
Don’t forget that ProvenExpert can help you to keep track of your business reputation through our review management platform. ProvenExpert’s online platform can help:
- Make sure you never miss an online review: consolidating all of your reviews in one place can help you to keep track of new reviews when they’re posted, allowing you to respond swiftly.
- Measure your review performance: Our dashboard gives you an overview of your online reviews and how they affect your overall business ratings.
- Show that your business is trusted with our review display badges: pop-ups and ProvenExpert seals for your website that update in real-time, allowing you to show that your business is trusted and display your star rating for all to see.
Our customer-focused teams can work directly with you to ensure that you’re getting the best results for your business. I’m just one of the many members of the ProvenExpert support team that is here to support our customers in growing their business through the world of online reviews.
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